The Real Force Behind Ebook Sales: Heaving Bosoms
Published June 14, 2011
Male politicians aren't the only ones using tech to explore their sexual fantasies.
Women are quietly using ebooks more and more, devouring lusty titles like "Maid for the Billionaire," "Outcast," "My Horizontal Life" and "Cotillion" -- among the current bestselling ebooks for Amazon's Kindle.
It's a trend that has made magazine publishers and companies like Barnes & Noble sit up and take notice: Women like ebooks, and women like romance novels, a lot. So say goodbye to your stereotypes. New technology sales aren't always driven by four-eyed nerds with too much disposable income on their hands. This new wave of electronic books looks like it's being driven by women who are more interested in the content than, er, screen sizes.